Beside

The easiest way

Design

Odriser Sánchez

Webflow Development

Odriser Sánchez

Year

2025

Tools

Figma, Webflow, Illustrator, Photoshop

(01)

Beside explores how technology can accompany without imposing itself. A project focused on the human experience, where the interface feels more like a presence than a tool.

A service that accompanies without intruding, that supports without taking over. That philosophy had to live in every layer of the design, not just the copy. Which meant that every instinct to add, to fill, to elaborate had to be questioned against a single measure: does this feel like something that respects the person on the other side of the screen?

(02)

The visual identity answers that question before a word is read. A palette of deep greens and warm earth tones , considered, grounded, never sterile. Far enough from clinical white to feel human, composed enough to communicate reliability. The photography does something specific here: real faces, real ages, real moments of companionship.

(03)

The goal of 7Souls was clear from the very beginning: let the work speak for itself. As a creative director and filmmaker, the projects carry far more weight than any interface ever could. Rather than competing for attention, the website was designed to disappear into the background, allowing every piece of work to take center stage.

(04)

Beside explores how technology can accompany without imposing itself. A project focused on the human experience, where the interface feels more like a presence than a tool.

A service that accompanies without intruding, that supports without taking over. That philosophy had to live in every layer of the design, not just the copy. Which meant that every instinct to add, to fill, to elaborate had to be questioned against a single measure: does this feel like something that respects the person on the other side of the screen?