Design
Odriser Sánchez
Webflow Development
Odriser Sánchez
Year
2026
Tools
Figma, Webflow, Illustrator, Blender, Spline

Nostalgem is a pill developed to eliminate nostalgia. Presented with impeccable corporate aesthetics, the project constructs a dystopian narrative where the promise of well-being leaves an uncomfortable trail.
The brief lived in a specific tension: build something that looks completely trustworthy while saying something deeply unsettling. A pharmaceutical identity for a product that doesn't exist, selling a solution to a problem that was never a problem. The design couldn't wink at the audience. It couldn't signal that it was fiction. For the concept to land, it had to commit entirely to the fiction and let the discomfort arrive on its own.

That commitment starts with the aesthetic. Arclight Therapeutics was built to feel institutional, credible, and cold in exactly the way that real pharmaceutical brands are cold. Precision typography, clinical language, statistics that sound rigorous enough to not question. The kind of corporate polish that bypasses skepticism before it forms. Every section of the page follows the logic of a real product launch: the problem, the mechanism, the studies, the philosophy, the call to action. The structure itself is the deception.

The language treats human feeling as inefficiency. That's where the discomfort lives, and that's where the project makes its point.


The result is a website that functions as speculative design — a warning dressed as a product. It raises questions about what we're willing to optimize away and how easily polished design can make the unacceptable feel rational. Nostalgem doesn't argue its thesis. It demonstrates it.
